Terms of Service

Last updated: April 24, 2026

1. Who you are contracting with

These Terms of Service ("Terms") form a binding agreement between you ("you", "Customer") and Valors Advertising Services FZE, a free zone entity, trading as "ValorsBox" ("we", "us"), the provider of the ValorsBox WhatsApp business messaging platform (the "Service") available at valorsbox.com.

2. Acceptance

By creating an account, accessing, or using the Service you agree to these Terms. If you are using the Service on behalf of an organisation, you confirm that you have authority to bind that organisation. If you do not agree, do not use the Service.

3. The Service

Valors Advertising Services FZE provides a hosted platform for sending and receiving WhatsApp Business messages, managing contacts, running campaigns, and operating an automated assistant, built on the official WhatsApp Business Cloud API. We are not affiliated with WhatsApp or Meta.

4. Acceptable use

You agree not to misuse the Service. In particular, you must not:

  • Use the Service for unlawful, fraudulent, deceptive, or harmful purposes.
  • Send spam, unsolicited bulk messages, or any content that violates WhatsApp Business Policy or Meta Commerce Policy.
  • Send messages to recipients who have not provided consent as required by applicable law.
  • Infringe third-party intellectual property, privacy, or publicity rights.
  • Distribute malware, attempt to probe, scan, or breach the security of the Service, or scrape data without authorisation.
  • Reverse engineer, decompile, or attempt to derive source code, except to the extent permitted by law.
  • Resell or sublicense the Service without our written consent.

5. Your account

You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account. You agree to provide accurate registration information and to keep it current.

6. Customer data and licence

You retain ownership of the contacts, messages, and content you upload or transmit through the Service ("Customer Data"). You grant us a limited, worldwide, non-exclusive licence to host, process, and transmit Customer Data solely to provide and improve the Service. You are responsible for the legality of Customer Data and for obtaining any required consents from message recipients.

7. Intellectual property

The Service, including all software, designs, branding, and documentation, is owned by Valors Advertising Services FZE and its licensors and is protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable right to use the Service in accordance with your subscription plan. All rights not expressly granted are reserved.

8. Payments and Merchant of Record

Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns.

Payment, billing, taxes, subscription renewals, cancellations, and refunds are governed by the Paddle Checkout Buyer Terms and our Refund Policy. Subscriptions renew automatically at the end of each billing period unless cancelled. You can manage or cancel your subscription from your account or via paddle.net.

9. Service availability

We work to keep the Service available and reliable, but we do not guarantee that it will be uninterrupted, error-free, or free from delays caused by upstream providers (including the WhatsApp Business Cloud API).

10. Suspension and termination

We may suspend or terminate your access to the Service if:

  • You materially breach these Terms or our acceptable use rules.
  • Your account is in non-payment after notice.
  • We reasonably believe your use poses a security, legal, or fraud risk.
  • Continued provision would violate applicable law or third-party platform policies (including Meta/WhatsApp).

You may stop using the Service and cancel your subscription at any time. On termination, your right to use the Service ends and we may delete Customer Data after a reasonable export window, subject to legal retention requirements.

11. Warranty disclaimer

To the fullest extent permitted by law, the Service is provided "as is" and "as available". We disclaim all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement.

12. Limitation of liability

To the fullest extent permitted by law, our aggregate liability arising out of or relating to these Terms or the Service is limited to the fees you paid us in the twelve (12) months preceding the event giving rise to the claim. We will not be liable for indirect, consequential, special, incidental, or punitive damages, including loss of profits, revenue, data, or goodwill. Nothing in these Terms excludes liability for fraud, death, or personal injury where such exclusion is prohibited by law.

13. Indemnity

You will indemnify and hold Valors Advertising Services FZE harmless from claims arising out of your Customer Data, your use of the Service in breach of these Terms, or your violation of applicable law or third-party rights.

14. Changes to the Service or Terms

We may modify the Service or these Terms from time to time. Material changes will be notified by email or in-app notice before they take effect. Continued use after the effective date constitutes acceptance.

15. Governing law

These Terms are governed by the laws of the United Arab Emirates applicable to Valors Advertising Services FZE's place of establishment, without regard to conflict of laws principles. Disputes will be resolved by the competent courts of that jurisdiction, unless otherwise required by mandatory consumer protection law.

16. Contact

Valors Advertising Services FZE (trading as ValorsBox) · support@valorsbox.com

See also our Privacy Notice and Refund Policy.